Divise & Divise: Identity and Style at the Service of the Hospitality Industry

Sponsor of the Italian Cuisine Festival in Switzerland and official uniform supplier for the chefs and pizzaiolos taking part in its ten evenings, the brand focuses on high-quality materials, comfort and attention to detail. Founder and Managing Director Nicola Bello discusses the company’s philosophy and the emerging trends shaping professional workwear. 

Dressing hospitality professionals means combining functionality, comfort and elegance without overlooking the identity of the person wearing each garment. This is the philosophy behind Divise & Divise, a company specialising in professional workwear that has chosen to support the Italian Cuisine Festival in Switzerland as both a sponsor and the supplier of uniforms for the chefs and pizzaiolos taking part in its ten evenings.
The partnership highlights the value of Made in Italy and the importance of image in contemporary gastronomy. Nicola Bello, the company’s founder and Managing Director, who also oversees its historic retail store in Naples, discusses the principles guiding the brand, the evolution of professional style in the restaurant industry and the opportunities offered by the Swiss market, with a focus on innovation, sustainability and customisation.

Divise & Divise has long been a benchmark in professional workwear. What core values, approach to materials and stylistic research define your products when dressing professionals working at the highest levels of the restaurant industry?
«For us at Divise & Divise, the key values are product quality, service and, above all, punctuality. We carefully select comfortable and durable materials, combining practicality with contemporary style. A uniform is not just workwear; it is a calling card that reflects the professionalism and identity of the person wearing it».

A chef’s or pizzaiolo’s uniform is more than workwear: it is an essential tool that must ensure comfort, safety, heat resistance and elegance. How do you combine technical practicality with Italian style in your garments?
«We always strive to combine comfort, quality and style. Our uniforms must be practical and durable, allow freedom of movement and provide maximum comfort throughout the working day, without compromising on elegance. For us, true beauty lies in the meeting point between functionality and Italian style».

You are supplying the uniforms for the chefs and pizzaiolos taking part in the Italian Cuisine Festival in Switzerland. What does it mean for your company to support leading figures in Italian gastronomy at such a prestigious international event?
«We are extremely proud to be a partner of the Italian Cuisine Festival in Switzerland. Working alongside internationally renowned chefs and pizzaiolos is a great source of satisfaction and motivates us to grow and consistently deliver our very best».

Have you designed or customised specific garments for the Festival’s participants? What details or distinctive elements characterise the uniforms worn during the event?
«We have designed the uniforms with the needs of the professionals who will wear them in mind. We want every garment to combine personality and functionality, paying particular attention to the embroidered partner logos featured on each uniform».

In recent years, the public image of chefs and pizzaiolos has evolved considerably. How important is it today to wear well-designed, high-quality garments to communicate professionalism and reinforce the identity of a personal brand or restaurant?
«Image is fundamental today. A well-designed, high-quality garment conveys professionalism. A uniform does more than dress an individual: it also communicates the style and values of the establishment they represent. Over the years, our experience has allowed us to follow and contribute to the evolution of the way chefs, pizzaiolos and other restaurant professionals dress. The rise of social media, in particular, has made attention to detail increasingly important, as those who wear our uniforms seek the highest standards of elegance».

Switzerland has always been a market that places great importance on quality, attention to detail and excellence. What value does promoting the Divise & Divise brand and Made in Italy bring in this specific geographical and cultural context?
«Promoting Divise & Divise in Switzerland means highlighting the meeting point between the elegance, creativity and craftsmanship of Made in Italy and Swiss culture, which has always placed great emphasis on quality, precision and reliability. In this environment, our brand can stand out through products that combine aesthetics, functionality, comfort and attention to detail, helping strengthen the professional image of our customers. The real strategic value lies in turning Italian excellence into a tangible offering, backed by reliable service and long-lasting business relationships».

Looking ahead to the future of the restaurant industry and professional kitchen work, what new challenges and trends is Divise & Divise focusing on, particularly in terms of sustainable fabrics, innovative breathable materials and increasingly advanced customisation?
«Looking to the future, Divise & Divise aims to bring together innovation, comfort and style. The challenges ahead include offering increasingly breathable and durable fabrics, paying greater attention to sustainability and providing more refined customisation options. Our goal is to combine practicality, quality and aesthetics while meeting the needs of those who work in the industry every day».